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The demand for plus-size clothing is growing, with 60 percent of American women now identifying with the plus-size market.
But with all this talk about "plus-size," retailers and editors often lose sight womann the individuals in question. So Sonsi. When describing your size, what term do you prefer?
The national survey, which polled 1, women sizes 14 and up, found that 28 percent prefer the term "curvy. But given the option, many women said they pick an alternative term altogether: Respondents also suggested "normal," "average" and "beautiful" as top picks.
As anyone who reads magazines knows, women above a size 2 may have a hard time finding inspiration from the slender models on the pages. So who are curvier women looking to?
Refreshingly, 30 percent of respondents said their top source of inspiration are curvy friends curvy woman looking for company family, followed by plus-size icons 21 percent. The survey, released on Monday, asked a slew gor other shopping questions -- you can find the results. Are you surprised by any of the findings?
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Notably, "straight-size" fashion icons, fashion mags and runway shows ranked low. Suggest a correction. Newsletter Sign Up.